For the first time in Israel, Mey Eden is entering the soda category and will launch sparkling mineral water produced in the Golan Heights from a well based on rainwater.
Israeli Prime Minister Benjamin Netanyahu said recently that Israel would maintain the buffer zone as long as necessary.
Starting at 8:39 a.m. local time, drone intrusion alerts sounded in several communities in the southern Golan Heights.
This launch marks the first time strongly carbonated mineral water produced in Israel will be available domestically.
A surge of initiatives to revive tourism in the North: Galilee hotels launch a national campaign, and the Golan offers 50% off a second night with various benefits at attractions and restaurants.
Yarden Bibas, Ofer Kalderon, and Keith Siegel return home after 484 days in Hamas captivity • IDF opens fire on armed group in Syrian Golan
Early reports from media associated with the Axis of Resistance indicated that the Islamic Resistance Front in Syria claimed responsibility for the attack.
In the Golan Heights, efforts are being made to boost tourism by offering a second night at half price at 33 accommodations, hotels, and guesthouses.
It has been a tough 15 months for tourism in the North, as international visitor numbers remain just a fraction of what they were before October 7.
Support has manifested in unexpected ways, including instances of Syrian expatriates defending Israel on social media against anti-Israel protesters.