Fashion

At her parents' house: Amit Farkash begins a new journey

It was only a matter of time before the actress and singer took another step up the fashionista ladder. Now we’ve learned that she has been chosen to be the new face of the Israeli brand Plan B.

 Amit Farkash
 Pleated skirt by Zara, 229 NIS

Get your wardrobe ready: The pleated dress and skirt trend is back

 PROVE'M WRONG bags

When “the magic of craftsmanship” meets innovation: The Israeli brand that knits leather bags

 Bar Zomer for Minene

Bar Zomer reveals: The collection that will drive all moms wild this summer


We loaded up quickly: Zara’s sale kicked off last night – here’s our cart

The summer sale from the Spanish fashion giant has begun, and every moment you keep reading this – another fabulous and affordable item disappears from the shelf.

 Shirt – NIS 159.90 instead of NIS 229

A$AP Rocky becomes the first person to do this with the iconic eyewear brand

The rapper and fashion icon has become Ray-Ban’s first-ever art director, creating a limited-edition eyewear collection that has already become a must-have among opinion leaders around the world.

 A$AP Rocky for Ray-Ban

American Vogue's top job opens for first time in 37 years as Wintour shifts focus

After nearly four decades at the helm of American Vogue, Anna Wintour is making room at the top - but she's not stepping down just yet.

 ANNA WINTOUR poses on the carpet at the 2021 CFDA Awards in New York, in November. Antisemitism should never be in ‘Vogue.’

Brand news: From the tennis courts in Paris to the wardrobe

Scents of the bath, the mascara that breaks the rules, the winning classic, hot bridal gowns, innovative perfumes, premium strollers for children, and more new products.

 Lacoste Under the Sun

From Chanel to exile: the rise and fall of Iran’s last empress

Farah Diba's iconic fashion sense tried to stitch together Iran’s imperial past with a modern future. After the revolution, her memory still lingers as a symbol of what their country could have been.

 A WOMAN stands next to a poster of Persian Crown Prince Reza Pahlavi and the pre-revolution flag of Iran bearing the lion and the sun, during a protest in Munich.

All the sales during wartime

In moments of exhaustion, despair, or anxiety between sirens, the soul needs emotional support and receives permission to pull out the credit card.

 Mango

For the whole family: Bgood chain launches the spring-summer 2025 collection

From total looks to Smurfs and Hello Kitty pajamas: The chain offers sets for women, men, children, and babies in pastel colors, animal prints, and breathable fabrics.

 Bgood spring-summer 2025 collection

Post a story: This is how the concept store of the chain was designed at BIG FASHION Glilot

The design of the new concept store gives a nod to the visual language of the chain's stores, and speaks the company’s values. This is how the project designed by Studio On looks.

 The concept store design for the Israeli chain Story, designed by Studio On, Uri and Noa

One of our own: Rotem Sela's new job

The beautiful host and actress Rotem Sela Joins Israeli Brand Itay Brands as the New Face of Its Affordable Basic Fashion Line | All the details.

 Rotem Sela's new job

Skechers launches the most colorful shoes of the summer – and here are the prices!

Skechers launches a bold new UNO campaign with vibrant colors and tech features. Prices: NIS 179–379. Watch for it on TV and digital platforms.

 Skechers, 350 NIS

Seven items we loved this week

This week in the shopping cart: flat sandals for NIS 50 or less, and six more seriously great items.

 Striped pants by Itay Brandes