Perfume

Brand news: The latest in Savyon revealed

Preserving a 100-year tradition, an exciting collaboration and a cool pop-up, Stitch's comeback, a velvet-touch series, the returning fair, and some more brand news you got to read.

 Ray-Ban
 US President Donald Trump looks on as he gives remarks outside the West Wing at the White House in Washington, US, May 8, 2025.

Trump launches Victory 47 perfume – and the price is insane

 Italian summer

Brand news: The Korean coffee blowing up online is coming to Israel

 Lacoste Under the Sun

Brand news: From the tennis courts in Paris to the wardrobe


The French perfume brand lands in Israel

The French fragrance and skincare brand Roger & Gallet arrives in Israel with perfumes, solid soap, shower gel, body cream, and hand cream in various scents.

 Roger & Gallet

Seven items we loved this week

This week in the shopping cart: flat sandals for NIS 50 or less, and six more seriously great items.

 Striped pants by Itay Brandes

7 items we loved this week

Balloon cuts aren’t going anywhere anytime soon – so we adopted one in a light blue denim version, fell in love with a set of layered basic tank tops and found 5 more great items.

 Balloon-cut denim skirt by H&M

Tanning, scent, and confidence: Essential updates for the Israeli man

From musk to black pepper, from bold colognes to disappearing pimples – Summer 2025 brings men's fragrances, creams, and even pimple patches for the toughest skin.

 Tom Ford

Brand news: Wearing evening dresses and fighting skin cancer

The top designer who brings New York magic, the magic bra, emotional evening dresses, nostalgic perfume brands that still inspire, and some more new products we checked out for you.

 Razili

The Science of Scent: How Israeli Innovation is Redefining Perfume and Wellness

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From the wardrobe to the bathroom shelf: Men, here's how to survive the summer

In our grooming and lifestyle picks for the gentlemen in the crowd, we’ve selected a fragrance that leaves no room for doubt, a killer linen shirt and an energy supplement that goes the extra mile.

 Diesel

We found you a tiny bikini that will get the whole beach on its feet

A striped polo, deep brown sandals, a lengthening and long-lasting mascara, a tiny animal-print triangle bikini — and three more items we loved this week.

 7 items we loved this week,

Here’s a sentence we never thought we’d say: We found a really handsome razor

As if it’s not hard enough already, suddenly it’s summer. This time we have 6 products to help get through the scorching season.

 Clinique

Brand news: Ocean-inspired jewelry and fun cakes for Shavuot

When saffron wraps the body in sensuality, sea-inspired jewelry, a brand launching new eyeshadows, sun protection for the skin, what to take to the beach, the magic stick, and more new products.

 Pandora

It took time, but it happened: We found the dream bag for summer

Two days of continuous walking led us to the conclusion that the following shoes are the most comfortable we’ve ever worn - and 6 more items we loved this week.

 Straw clutch by Furla