Public relation
public relation
Cognitive warfare: Israel needs to stop fighting defensively on hasbara - opinion
Gideon Sa’ar was quoted as terming hasbara a “consciousness warfare.” It could be that it is more. I would say it is cognitive warfare. And in war, much should be considered “fair.”
Spreading the truth, beauty of Israel: Time for the Jewish state to pay for a PR firm - opinion
'Hasbara' has failed: Israel must adopt rights-based diplomacy - opinion
What are the challenges within Israel's public diplomacy? - opinion
Dvora Szerer to be ICI Meeting 2024 spokesperson
Dvora Szerer, a communications veteran, has been named the spokesperson and public relations manager for the 29th Innovation in Cardiovascular Interventions Meeting 2024 in Israel.
The decline in Israel's PR standing is a concerning phenomenon, but it's fixable - opinion
Effective public relations have always been an essential part of Israel’s struggle on the international stage, but over the years, Israel has lost ground in this area.
Jonathan Conricus: The Swedish Israeli making the case for Israel on the world stage
"Many born-and-raised Israelis struggle with understanding that to get through to other people, you have to adapt and tailor the way you deliver your message in a way they would accept."
Eylon Levy: A conversation with the former English-language spokesman sensation
Former English-language spokesman sensation Eylon Levy has become the new model of a public diplomacy figure.
Experts explain how Israel hampered its own public diplomacy
Effective public diplomacy is not merely a tactical necessity but a strategic enabler essential for Israel’s long-term security and international relations.
Israel's unwillingness to mirror Palestinian propaganda is losing it the PR war - opinion
History shows that sharing documentation of global atrocities through the media shifts public consciousness. Why do Israelis keep their key PR assets hidden?
New study finds that world's largest tobacco corp. tries to gain public trust through science
The new study aimed to understand the extent to which the public trusts PMI (the manufacturer of Marlboro) and their involvement in science and research.
Israel's reputation is a national security matter: Here are 5 ways it can be improved - opinion
Post-October 7, Israel must realize that its reputation is an integral part of its national security. Continuing to ignore its reputational crisis can be costly.
