Public relation

public relation

Cognitive warfare: Israel needs to stop fighting defensively on hasbara - opinion

Gideon Sa’ar was quoted as terming hasbara a “consciousness warfare.” It could be that it is more. I would say it is cognitive warfare. And in war, much should be considered “fair.”

 Foreign Minister Gideon Sa'ar gives a statement to foreign press at the scene of damage to a mosque in Haifa, June 20, 2025.
 Israel Day parade, New York City, June 2, 2024.

Spreading the truth, beauty of Israel: Time for the Jewish state to pay for a PR firm - opinion

 Gideon Sa'ar, Foreign Affairs Minister, March 28, 2024.

'Hasbara' has failed: Israel must adopt rights-based diplomacy - opinion

DEMONSTRATORS HOLD a banner which reads: ‘Stop genocide! From the river to the sea, Palestine will win!’ in Madrid, earlier this year. The ultimate and explicit goal is the destruction of the State of Israel through a combination of military pressure, including terrorism, and international pressure,

What are the challenges within Israel's public diplomacy? - opinion


Dvora Szerer to be ICI Meeting 2024 spokesperson

Dvora Szerer, a communications veteran, has been named the spokesperson and public relations manager for the 29th Innovation in Cardiovascular Interventions Meeting 2024 in Israel.

 Deborah Sherer

The decline in Israel's PR standing is a concerning phenomenon, but it's fixable - opinion

Effective public relations have always been an essential part of Israel’s struggle on the international stage, but over the years, Israel has lost ground in this area.

 CHRISTIANE AMANPOUR from CNN has faced significant criticism for alleged bias against Israel and inaccuracies in her coverage, says the writer.

Jonathan Conricus: The Swedish Israeli making the case for Israel on the world stage

"Many born-and-raised Israelis struggle with understanding that to get through to other people, you have to adapt and tailor the way you deliver your message in a way they would accept."

 Raising a glass with Lt.-Col. (ret.) Jonathan Conricus at Reshel: ‘In Jerusalem’ editor Erica Schachne (L) and Noa Amouyal.

Eylon Levy: A conversation with the former English-language spokesman sensation

Former English-language spokesman sensation Eylon Levy has become the new model of a public diplomacy figure.

 Inside Eylon Levy’s new studio in Tel Aviv: Editor Erica Schachne (L) and Noa Amouyal.

Experts explain how Israel hampered its own public diplomacy

Effective public diplomacy is not merely a tactical necessity but a strategic enabler essential for Israel’s long-term security and international relations.

 Protesters rally to support hostages held by Hamas under the slogan ‘Our Hope Is Not Yet Lost’ on May 13, on the eve of Israel’s 76th Independence Day.

Israel's unwillingness to mirror Palestinian propaganda is losing it the PR war - opinion

History shows that sharing documentation of global atrocities through the media shifts public consciousness. Why do Israelis keep their key PR assets hidden?

 Shani Louk, German-Israeli who was murdered on October 7 and whose body was kidnapped to Gaza.

New study finds that world's largest tobacco corp. tries to gain public trust through science

The new study aimed to understand the extent to which the public trusts PMI (the manufacturer of Marlboro) and their involvement in science and research.

 Cigarette Smoke

Israel's reputation is a national security matter: Here are 5 ways it can be improved - opinion

Post-October 7, Israel must realize that its reputation is an integral part of its national security. Continuing to ignore its reputational crisis can be costly. 

 BRITISH POPSTAR Robbie Williams and Israeli singer Noga Erez, in Tel Aviv, last year. 2023.